About Us

Natalie and Ari Rubinfeld both really love dogs and cats.

Hailing from the West coast of Florida, they met and fell in love during the aftermath of October 7th and decided to make Israel their home. It didn't take long for them to realize that a city like Tel Aviv--where as many as 1 in every 3 people owns a dog or a cat--deserves an online network where pet owners can easily and reliably find high quality pet care without having to resort to questionable word of mouth or endless social media message boards.

And it just so happens that both Natalie and Ari know a thing or two about pet-sitting.

Back in Atlanta, Ari once pet-sat Cardi B's dog. And in Sarasota, FL, Natalie used to board dogs in her one bedroom cottage, simply because she couldn't get enough of dogs.

After years of brainstorming, researching, and dreaming, the Rubinfelds hope that their combined love of pets and their desire to make life easier for Israelis makes a difference through Kelaviv.